Becoming a part of an affiliate network is an excellent strategy for bloggers looking to up their current income or even just to begin actually making money from their blog. There are several options when it comes to affiliate marketing as well as strategies for making affiliate marketing work for you. Below I will teach you on my radio show ( follow me on Instagram MsRosalyn _Official and Twitter MsRosalynPR) what is affiliate marketing, examples of affiliate marketing in blogging, affiliate strategies and some of the top affiliate networks to join.
On my weekly radio shows, I’m always sharing business tips and ideas.
Affiliate marketing is one of the most popular ways people make money online and for some it can be a passive income once established. It is a strategy where an individual partners with a business (mainly an ecommerce sites ) in order to make a commission by referring readers or visitors to a business’s particular product or service. But that really is quite a simple explanation. To be really successful at making money with affiliate marketing there is a little more to it.
In the case of blogging, a blogger will become an affiliate of a selected company via an affiliate network or directly from the ecommerce business, and make money from being an affiliate by placing a link, button or banner within a blog post that will lead the readers to that affiliate products or services.
A good blogger and affiliate will utilize a number of different marketing channels to promote content.
Affiliate Marketing Examples and Strategies
What does affiliate marketing look like when you’re a blogger? An example of this could be blatantly creating a post that is actually about the company you are affiliated with or you could deftly weave the product or service into a post that is on a related topic.
An example of going the blatant root? Let’s say you are a food blogger and one of the companies you are an affiliate of sells food processors. You can write an entire post about that food processor including:
- Recipes where the food processor could be utilized
- Care instructions and more
Then you could include a button, link or banner ad that would take the reader directly to that product on an ecommerce site or platform, and they could order it based on your recommendations. Your job is to send potential customers to your affiliate program’s offer.
If you would like to take a more subtle approach, include a product or service from your company that relates into your blog post. For example, let’s say that you are a wine connoisseur and that is what your blog is based around. In any post that is enticing your readers to open up a good bottle of Merlot or what have you, it would be wise to embed an ad for a quality, easy-to-use wine opener, wine glasses or stoppers that keep the wine fresh.
With affiliate marketing it is best to approach content creation like you are trying to explain something to a friend or family member. Don’t write like a salesperson when featuring a product or service from a company you are an affiliate of or change the tone your readers are used to.
Yes, you are in fact selling something, but your blog doesn’t suddenly have to turn into a commercial or take on a voice that may be off putting to your readers. Often, bloggers will talk about how the product or service was beneficial to them while it relates to the blog’s topic.
Another thing to avoid would be to display a banner or button in the post in a way that doesn’t make sense or that doesn’t seem to relate to the post. Give some sort of introduction to the product or a lead that particularly relates to the service so that its appearance on your blog will flow seamlessly.
For more information, DO you’re research!