You write books. Or, you are a copywriter. A blogger. A content creator. Then you’re just like me ! I write too! ( Duh)
Whatever you write, your most powerful weapon is words. And when considering social media for networking, the first place you turn is Facebook, Twitter, or communities for authors to offer writing services, gain exposure, publish works, get feedback from peers, etc.
Despite its marketing power and popularity, Instagram remains a question mark for writers. As people of words, not pictures, they aren’t sure it makes sense to use this social media channel for exposure, recognition, and, more than that, business profits.
And how wrong they are!
- Instagram has over 500 million active users, which leaves behind such big dogs as Twitter, Snapchat, and Pinterest.
- Instagram rated #1 social media engagement tool for brands.
- Instagram has gained on Facebook for the time people spend there: these social channels have 50 minutes of our time each day.
For writers, Instagram is a perfect tool to consider. Its marketing opportunities allow generating compelling content, brand positioning, connecting with a broader audience, networking with professionals, and even monetizing your writing.
- Make your author bio resonate with target readers. Speak to your perfect reader, and don’t try to please everyone.
- Add a link to your author website or blog.
- Engage with others. Instagram is not about broadcasting but interaction as well. Like others’ content, follow them, and comment on pictures they post.
- Post regularly for people to follow you. If you add content only occasionally, you risk losing subscribers. Instagram users love with eyes. Don’t plagiarize or paraphrase others; make sure to create original content your followers will love.
- Use hashtags and descriptions to each image or video you post to Instagram. That helps with optimization and allows like-minded users to find your content. 3-5 relevant hashtags are enough to add.
To connect with a broader audience and engage with your fans, take part in writing challenges, support projects that are relevant to your niche, or host a new project that would be interesting for your readers and let you get more exposure and recognition.
Promotion and marketing.
Instagram is a perfect place to advertise your new book cover. Share the story behind it to attract new readers and excite existing ones, take a picture of the first lines for people to see your writing, and ask followers to share it with a unique hashtag.
You can host a contest with your book as a prize. For example, ask users to submit photos related to the theme of your writing and choose a winner.
Book signings, panel discussions with other writers, copywriting or content marketing conferences, etc. Don’t forget to tag people and use geolocation to cover a wider audience.
For more information and to connect :
Instagram : MsRosalyn_Official