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Meet the Man. Respect the Mission.

The ability to believe in yourself can change your life.

Just think:

What difference would it make in your life if you had an absolutely unshakable confidence in your ability to achieve anything you really put your mind to?

Let me introduce you to Tracey Fobbs, better known to his colleagues as Tracey The Director. As the co-owner of Kinship Works Production Company, he operates one of few successful production companies in Atlanta, GA that has grown tremendously since its inception in 2014. For the past 6 years Kinship Works has been one of the industry’s leading providers of urban content production including music videos, commercials, pilots and films. Kinship Studios, the home of Kinship Works, is a full scale studio that consists of over 11 thousand square feet of multiple sets and office spaces setting it apart from other indie film studios of its kind. This alone has propelled the business forward and has positioned the company to work with industry leaders including Rick Ross, Tony Rock, Da Baby, KeKe Wyatt, Zaytoven, Rich Homie Quan, Light Skin Keisha and many more

Tracey has worked diligently with top names in the entertainment industry and has been able to launch other businesses with his partners Jeremy Bell and James Frazier.

Since entering the film industry he has gained a true understanding of some of the pillars of sustainability:

Be true to yourself

Surround yourself with smart people

Be Consistent

Lead with faith in self

And last but most importantly: Do The Work

A native of Richmond VA, Tracey started out on the other side of the camera. Before picking up the camera as a videographer he was known as T-Mac; A lyricist locally known for captivating lyrics derived from real life experiences.

With a desire for change he moved to Atlanta, GA with one goal: enter the film industry. Doing this with ease he quickly set hit sights higher with a focus on owning his own studio and becoming a director. Although those things seemed far fetched when shared with some of his peers, the vision was clear and he knew it would happen. “The hardest part is finding (and keeping) the confidence to change your situation. Once you implement a system and stick to it, the larger goal becomes easier to attain.” explained Tracey The Director.

Dedication, partnership and financial literacy were some of the main things that gave Kinship Works a huge push forward.

Without the dedication newcomers will never make it in the entertainment industry. You can’t be in it for the money when you are first starting off. It has to be a passion and you have to really dedicate yourself.

Collaboration and strategic partnerships are fundamental to improving business outcomes. Tracey Fobbs, Jeremy Bell and James Frazier make partnership look easy with the brotherhood they have established. Sometimes a “do-it-alone” approach is not the best strategy for growth. “We work toward a common goal and there is no competition amongst us as we each have unique strengths. We learned to focus on longevity and thats why we continue to win.”

Financial literacy is one of the least talked about things when it comes to young men in business. Being a full time entrepreneur is not easy so when you see those who are successfully making it happen you have to ask how. It’s our responsibility to seek knowledge to plan for a better business and future.

Under the umbrella of and inspired by Kinship Works Tracey, Jeremy and James have individually and collectively been able to launch other businesses and workshops including:

Kinship Studios

Kinship Grips

Film Plug Tv


Gold Life Global

Tracey Fobbs with his business partners, frequently offer free mentoring sessions. These sessions help rising filmmakers but also share business methodology and intelligence that help owners in all fields; of all ages get to their next level. In their teachings they are specifically reaching out to black men as they are on a mission to help black families create generational wealth.

Tracey encourages everyone to never compromise your integrity by trying to be or say or feel something that is not true to you.

And – more importantly – never compromise your potential to grow due to self-limiting doubts. Instead, embrace your confidence.

Your thoughts become words and your words become your actions. If you continue to tell yourself that you believe in yourself, eventually you really will believe in yourself.

It’s that simple.

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